Nestle Gerber

NESTLE GERBER : Ideating, Prototyping

VISIT LAUNCHED WEBSITE

Brief:

Re-designed the website for Nestle Gerber, the largest Infant Formula Manufacturer in the world to enhance the customer experience of using the site. 

Main goals for the website re-design:

• Redesign of the Homepage, making it easier to maneuver

• Restructuring of the search function and its outputs

• Redesign of website elements which would be incorporated into other parts of the site

Key Design features Introduced: 

• New homepage design with a focus on hero images for products in demand

• New search bar and functionality 

• New selection of Gerber site elements from footer logo to button design  

Prototyping:

Prototypes were created using Sketch, XD and Invision.

Challenges Faced:

Covid-19 had just begun to get out of control at the start of this project. With everyone on the team being forced to work from home the design of the site was done using Miro, a great tool for live interaction between designers. Furthermore with a lot of uncertainty a lot of design changes had to be made to accommodate for covid alerts on the site’s design. 

Showing Gratitude:

Gary Barth

Tova Raykin

Adam Stubbs

Eric Zirlinger

Melanie Hogan

Amber Chae Kim

Haelim Oh

Isaac Scott